Invest in Yourself First is more than a message it’s a mindset.
Created by Christ Saint-Preux, author of The First Investment, this brand was born from a simple truth: real success starts within. Before money, before opportunities, before results—there is discipline, identity, and self-belief.
Known online for comedy and content creation, Christ used humor to build community, but personal growth to build purpose. Through observation, experience, and inner work, he turned that journey into a message and a movement.
The First Investment and its accompanying lifestyle products—hoodies, t-shirts, notebooks, pens, bottles, and accessories—are designed to remind you daily of one thing:
Before you own anything, you must become someone.
This brand exists for those who choose progress over comfort, action over excuses, and growth over waiting.